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Simple steps to optimize your corporate tagline online

  Taglines have always played an important role in distilling a brand’s essence into a short and memorable phrase that hopefully resonates with consumers. The tagline is utilized across all mediums –...

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WOM vs Advertising, or, it’s always been about integration

As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousness with Gladwell’s The Tipping Point, and is...

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SMPRs: Who’s paying attention? Who should be?

As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where, and how, bloggers and journalists like to receive company...

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Should internal brand advocates truly be themselves online?

Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and professional when representing a company in the social media space....

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The masters of value-added content are CPG brands

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to create a community of interest around your...

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Integration is more than a buzz-word

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or digital...

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Experience Is Everything: Joining Teehan+Lax as Partner- Strategic Consulting

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it and...

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Setting the stage for Old Spice to own the Internet

[Cross-posted from Teehan+Lax] A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave...

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Should you play it safe with location-based social networks?

[cross-posted from Teehan+Lax] Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using...

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First things first: define your brand ID in social channels

As social media use becomes the norm for brands both large and small, one constant that everyone struggles with is brand identity on social channels. Especially when you have more than one individual...

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